Genevieve is blogging

It is interesting to explore online communities or groups. I have always been wary about joining such groups, afraid of the unknown. Beyond my own little circle of friends, I have not participated in any online discussions. This week I had to look for a group that I could genuinely stand to gain from and to which I could contribute. At first I tried the groups on LinkedIn (another first for me this week) and I did put in requests to join two groups, one of which is a group for alumni of the university I graduated from. As of this time, I have not heard back from the administrators of the groups. So I tried to go around the instruction to join public groups versus closed ones - did not get me very far...yet. Maybe they will when they do respond to me. For purposes of compliance with SMM class requirement, I just jumped in and joined two very different groups: the first was Spark People, an online community that I have actually been following for a while, but mostly as a spectator ...

The importance of statistics in business cannot be emphasized enough. When properly analyzed, data can spell the difference between success and failure of any business undertaking. The fact that I am social media marketing naive is probably the reason why I was so surprised that a simple blog post can generate quite a number of statistics.  In the month or so that I have started my blog, I learned that my page has been viewed 131 times last month and a total of 143 times since I started it. I have garnered 7 followers from among my classmates and professor and been viewed mostly in the United States, and (surprise!) in the Ukraine. Of those who viewed my page, 62% used Chrome and 37% used Firefox, 75% used Windows OS and 25% used Linux. Below is a graphic representation of my blog's statistics: My most recent blog, "The Science of Social Timing," received the most views from among my postings. The low number of views may be due to the fact that I have n...

In this day and age where most human behavior can be tracked, it is not surprising that even social media behavior is tracked and analyzed for purposes of Social Media Marketing. The title(s) of the series of articles "The Science of Social Timing" is very appropriate as careful tracking and analysis of the data obtained on the social media behavior of people has elevated social media marketing into a science: precise and based on data. Knowing that 1.) data is available and 2.) wise use of this data will aid most social media marketing campaigns, it behooves social media marketers to carefully study available information and use these as a guide when preparing the marketing campaign. Having data-backed information will increase the chances of the campaign to reach its target audience and therefore increase the chances of achieving the objectives of the campaign. Anybody can layout a social media marketing campaign that is well thought out and prepared. However, if the ma...

New challenge met. I made my first ever video log VLOG. Check it out on  Genevieve’s VLOG

Learning about Social Media Marketing is a daunting task for somebody whose only exposure thus far has been Facebook. It is overwhelming enough to learn how to navigate different platforms, it is even more challenging to learn how to market myself. I was raised in a culture where talking about one's self can be viewed as distasteful if not downright tacky. I realize now that this is definitely from another era and if I hope to catch up, I will have to get out from under the rock I have been living in and embrace the 21st century means of communication, aka Social Media. I have decided to follow my classmates, professor, a physician who is very well known in her field, Starbucks and UC Riverside on Twitter. While the selection seems random and totally unconnected, I believe I have something to learn from each one of them. My classmates are definitely a good resource because I think they are more social media savvy and know what to say and how to say it. From them I hope to learn t...

Marketing myself is very difficult for someone used to blending into the background. I have not even thought about what I would like to be known as and known for – I have not developed a personal “brand.” In this age of dizzying technology and people having all sorts of credentials to their name, I realize that I need to make an effort to get out of my comfort zone and to find my niche if I hope to stand a chance at competing with the thousands of people out there who can do what I do. It is important that I market myself in a way that will make me stand apart and that will make people want to look at what I have to offer. Skills can be universal, but my character makes me unique and this is what I can build on. I can develop my personal brand as I unravel pieces of me – what I believe in, what I hold dear, what I value – and how all of these come into play as I do my work as administrator of my little department. And so it begins…

Social media marketing is a very strange world to me. Apart from a facebook account I share with my husband, I have had no social media presence...until now. Working in a healthcare/academic setting, I have come to realize the importance of social media to building the group's presence in the Inland Empire. Not knowing anything about it however, is a huge setback. This is my primary motivation for taking this class. I hope to have a better understanding of social media and its uses beyond bragging about experiences and what impact it can have on our start-up practice. I hope to be able to work with our Marketing unit in building awareness among the women of the Inland Empire about this new practice that boasts of world-class providers. I would like to be able to understand analytics and be able to correctly apply them to our practice. Before all of this can happen, I need to be comfortable with social media, and I believe this class will help me a lot in that direction.