Genevieve is blogging

It is interesting to explore online communities or groups. I have always been wary about joining such groups, afraid of the unknown. Beyond my own little circle of friends, I have not participated in any online discussions. This week I had to look for a group that I could genuinely stand to gain from and to which I could contribute. At first I tried the groups on LinkedIn (another first for me this week) and I did put in requests to join two groups, one of which is a group for alumni of the university I graduated from. As of this time, I have not heard back from the administrators of the groups. So I tried to go around the instruction to join public groups versus closed ones - did not get me very far...yet. Maybe they will when they do respond to me. For purposes of compliance with SMM class requirement, I just jumped in and joined two very different groups: the first was Spark People, an online community that I have actually been following for a while, but mostly as a spectator ...

The importance of statistics in business cannot be emphasized enough. When properly analyzed, data can spell the difference between success and failure of any business undertaking. The fact that I am social media marketing naive is probably the reason why I was so surprised that a simple blog post can generate quite a number of statistics.  In the month or so that I have started my blog, I learned that my page has been viewed 131 times last month and a total of 143 times since I started it. I have garnered 7 followers from among my classmates and professor and been viewed mostly in the United States, and (surprise!) in the Ukraine. Of those who viewed my page, 62% used Chrome and 37% used Firefox, 75% used Windows OS and 25% used Linux. Below is a graphic representation of my blog's statistics: My most recent blog, "The Science of Social Timing," received the most views from among my postings. The low number of views may be due to the fact that I have n...

In this day and age where most human behavior can be tracked, it is not surprising that even social media behavior is tracked and analyzed for purposes of Social Media Marketing. The title(s) of the series of articles "The Science of Social Timing" is very appropriate as careful tracking and analysis of the data obtained on the social media behavior of people has elevated social media marketing into a science: precise and based on data. Knowing that 1.) data is available and 2.) wise use of this data will aid most social media marketing campaigns, it behooves social media marketers to carefully study available information and use these as a guide when preparing the marketing campaign. Having data-backed information will increase the chances of the campaign to reach its target audience and therefore increase the chances of achieving the objectives of the campaign. Anybody can layout a social media marketing campaign that is well thought out and prepared. However, if the ma...

New challenge met. I made my first ever video log VLOG. Check it out on  Genevieve’s VLOG