In this day and age where most human behavior can be tracked, it is not surprising that even social media behavior is tracked and analyzed for purposes of Social Media Marketing. The title(s) of the series of articles "The Science of Social Timing" is very appropriate as careful tracking and analysis of the data obtained on the social media behavior of people has elevated social media marketing into a science: precise and based on data.
Knowing that 1.) data is available and 2.) wise use of this data will aid most social media marketing campaigns, it behooves social media marketers to carefully study available information and use these as a guide when preparing the marketing campaign. Having data-backed information will increase the chances of the campaign to reach its target audience and therefore increase the chances of achieving the objectives of the campaign.
Anybody can layout a social media marketing campaign that is well thought out and prepared. However, if the marketers fail to take into account timing of posts on different platforms, it is possible that the audience may not even see the posts as they may get buried among other better-timed postings. While it is true that some of the target audience may still come across the postings, it will take more effort on their part to do so. Haphazard timing almost equates to losing by default. This can be avoided and exposure of the post can be better optimized by taking the extra step to find out where and when your target audience hangs out.
Data and analytics are friends. Let us learn to use them to our advantage.
Knowing that 1.) data is available and 2.) wise use of this data will aid most social media marketing campaigns, it behooves social media marketers to carefully study available information and use these as a guide when preparing the marketing campaign. Having data-backed information will increase the chances of the campaign to reach its target audience and therefore increase the chances of achieving the objectives of the campaign.
Anybody can layout a social media marketing campaign that is well thought out and prepared. However, if the marketers fail to take into account timing of posts on different platforms, it is possible that the audience may not even see the posts as they may get buried among other better-timed postings. While it is true that some of the target audience may still come across the postings, it will take more effort on their part to do so. Haphazard timing almost equates to losing by default. This can be avoided and exposure of the post can be better optimized by taking the extra step to find out where and when your target audience hangs out.
Data and analytics are friends. Let us learn to use them to our advantage.
hey !
ReplyDeleteThat's true that the marketers have to pay attention to the audience before sharing a post on the social medias !