Skip to main content

Marketing me

Marketing myself is very difficult for someone used to blending into the background. I have not even thought about what I would like to be known as and known for – I have not developed a personal “brand.” In this age of dizzying technology and people having all sorts of credentials to their name, I realize that I need to make an effort to get out of my comfort zone and to find my niche if I hope to stand a chance at competing with the thousands of people out there who can do what I do. It is important that I market myself in a way that will make me stand apart and that will make people want to look at what I have to offer. Skills can be universal, but my character makes me unique and this is what I can build on. I can develop my personal brand as I unravel pieces of me – what I believe in, what I hold dear, what I value – and how all of these come into play as I do my work as administrator of my little department. And so it begins…

Comments

  1. Ana Aranda CastilloJanuary 22, 2018 at 10:12 PM

    Hi Genevieve!

    I agree that there is always going to be steep competition our there -- after all, many people out there have our same credentials...

    The key to getting ahead lies in stranding out, and what better way to show what makes you unique than by showcasing your personal brand? As you say, skills may be universal -- but your character is what shall truly show what you're made of.


    I hope to keep reading about your progress in develpoing your brand! :)

    ReplyDelete
  2. UnknownJanuary 23, 2018 at 1:13 AM

    Hello Genevieve!

    I agree with you sometimes develop our personal brand it is a little bit difficult. Also, I haven't thought about what i would like to be known as. On the other hand I totally agree with you that our skills can be universal, but our character make ass unique.

    Thanks for sharing your point of views

    ReplyDelete

Post a Comment

Popular posts from this blog

Summarizing my SMM class data

The term is coming to a close. For whatever it is worth, I can say that I definitely know more about social media and social media marketing than when I started this class in January. Back then my only social media exposure was Facebook. Now I am blogging, Tweeting and am finally on LinkedIn. Learning about these platforms is already a big stride for me. Then there is the matter of Social Media Marketing. This is a totally new world insofar as I am concerned. Blogging is an avenue that I could learn to be comfortable with. Since the class started, I have had 7 posts, this being the eighth. My page has been viewed a total of 209 times since I started it, with 98 views last month, mostly from the United States. It is interesting to note that I got over 60 views from different parts of the world, most of them countries where I don't even know anybody. This tells me how small the virtual world has become and how much more I could reach with a little more effort. Below is a summary ...
2 comments
Read more

Online Communities - are they for me?

It is interesting to explore online communities or groups. I have always been wary about joining such groups, afraid of the unknown. Beyond my own little circle of friends, I have not participated in any online discussions. This week I had to look for a group that I could genuinely stand to gain from and to which I could contribute. At first I tried the groups on LinkedIn (another first for me this week) and I did put in requests to join two groups, one of which is a group for alumni of the university I graduated from. As of this time, I have not heard back from the administrators of the groups. So I tried to go around the instruction to join public groups versus closed ones - did not get me very far...yet. Maybe they will when they do respond to me. For purposes of compliance with SMM class requirement, I just jumped in and joined two very different groups: the first was Spark People, an online community that I have actually been following for a while, but mostly as a spectator ...
2 comments
Read more

Learning from others

Learning about Social Media Marketing is a daunting task for somebody whose only exposure thus far has been Facebook. It is overwhelming enough to learn how to navigate different platforms, it is even more challenging to learn how to market myself. I was raised in a culture where talking about one's self can be viewed as distasteful if not downright tacky. I realize now that this is definitely from another era and if I hope to catch up, I will have to get out from under the rock I have been living in and embrace the 21st century means of communication, aka Social Media. I have decided to follow my classmates, professor, a physician who is very well known in her field, Starbucks and UC Riverside on Twitter. While the selection seems random and totally unconnected, I believe I have something to learn from each one of them. My classmates are definitely a good resource because I think they are more social media savvy and know what to say and how to say it. From them I hope to learn t...
Post a Comment
Read more