Marketing myself is very difficult for someone used to blending
into the background. I have not even thought about what I would like to be
known as and known for – I have not developed a personal “brand.” In this age
of dizzying technology and people having all sorts of credentials to their
name, I realize that I need to make an effort to get out of my comfort zone and
to find my niche if I hope to stand a chance at competing with the thousands of
people out there who can do what I do. It is important that I market myself in
a way that will make me stand apart and that will make people want to look at
what I have to offer. Skills can be universal, but my character makes me unique
and this is what I can build on. I can develop my personal brand as I unravel
pieces of me – what I believe in, what I hold dear, what I value – and how all
of these come into play as I do my work as administrator of my little
department. And so it begins…
  The term is coming to a close. For whatever it is worth, I can say that I definitely know more about social media and social media marketing than when I started this class in January. Back then my only social media exposure was Facebook. Now I am blogging, Tweeting and am finally on LinkedIn. Learning about these platforms is already a big stride for me. Then there is the matter of Social Media Marketing. This is a totally new world insofar as I am concerned.   Blogging is an avenue that I could learn to be comfortable with. Since the class started, I have had 7 posts, this being the eighth. My page has been viewed a total of 209 times since I started it, with 98 views last month, mostly from the United States. It is interesting to note that I got over 60 views from different parts of the world, most of them countries where I don't even know anybody. This tells me how small the virtual world has become and how much more I could reach with a little more effort. Below is a summary ...
Hi Genevieve!
ReplyDeleteI agree that there is always going to be steep competition our there -- after all, many people out there have our same credentials...
The key to getting ahead lies in stranding out, and what better way to show what makes you unique than by showcasing your personal brand? As you say, skills may be universal -- but your character is what shall truly show what you're made of.
I hope to keep reading about your progress in develpoing your brand! :)
Hello Genevieve!
ReplyDeleteI agree with you sometimes develop our personal brand it is a little bit difficult. Also, I haven't thought about what i would like to be known as. On the other hand I totally agree with you that our skills can be universal, but our character make ass unique.
Thanks for sharing your point of views
Thank you Bea and Ana!
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